March Madness

It is that time of year again...March! There's a  bit of duality that exists for March and the "Madness" as it pertains to my life.

Five years ago, I ended my career as a Division I college basketball athlete for the College of Charleston on March 3, after a loss in the Southern Conference Tournament. I was playing while contending with a major sinus infection as I reflect.

Well, a few weeks ago I saw my doctor and explained to him that I was very sick. My voice was raspy, my throat was scratchy, and there was major conjestion in my head. After a quick look at me my doctor agreed--"it's that time of year again"--I was having major sinus problems. Due to the crazy changes (like three inches of snow!) in the consistently inconsistent Charleston weather, my sinuses had gone mad! Five days into March, they are still a force to contend with. What time of year was my doctor speaking of though?

On another note, it's time for college hoops tournaments! Each NCAA team winds down their seasons with conference tournaments in hopes of solidifying an automatic bid to the ultimate NCAA Basketball Tournament. The excitement in the campus air is thick. Last year, my alma mater's men's and women's teams made it to the conference finals--the first time in school history for them to make it in the same year!  They both lost, but that's not the point. The point is that it was exciting!

Two years ago I experience my first taste of a different kind of madness--in the car business. March is when the weather starts to show glimpses of warmth and consistent sunshine, and car buyers come out of their winter hibernations. It is a beautiful time for all. We start to sell more cars--lots more--as the weather gets warmer. The second half of February this year, we sold twice as many cars as the first half. We expect to almost double the sales total in the month of march as we did for the entire month of February.

We have kicked off March here at Rick Hendrick Dodge Chrysler Jeep with our "March MarkDown Madness" sale! There has been much excitement here at our dealership. The excitement is not just about the sales. It is also about connecting with our customers. Our first cusotmer to participate in the MarkDown Madness got an excellent deal on a brand new Dodge Nitro with power sunroof and 20" chrome clad wheels for $19,999. Wow! He also participated in a free-throw shoot, making 3 of 5, and won a free oil change and free detail. Like the Nitro, there are other great markdowns on new and pre-owned vehicles.

We are really excited about the month of March as well as the rest of the year. Our company is coming off of a record year thanks to our exellence in serving our customers, both internally and externally. Just like the beginning of march, in respect to basketball tournaments, it's plain to see that here at Rick Hendrick Dodge Chrysler Jeep the MADNESS has just begun!

--Bernard Jackson

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